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Product case studies

How the problem was framed, what I did about it, and what shipped.

  • Product Executive · May 2026 — Present

    Shareviral

    Led the product from discovery to iteration, using analytics and experiments to drive growth.

    End-to-end
    Product ownership
    Growth
    Experiment-led
    • Strategy
    • Growth
    • Analytics
  • Product Executive · Aug 2025 — May 2026

    Programming Hero

    Shaped and shipped learning experiences across discovery, strategy and execution.

    EdTech
    Product domain
    Discovery → Launch
    Lifecycle ownership
    • EdTech
    • Discovery
    • Execution
  • Founder & CEO · Jan 2023 — July 2023

    Thinkystorm

    Built a startup from idea to MVP, measured the market response, and made the call to sunset it.

    6 months
    Idea → sunset
    0 → 1
    MVP shipped solo
    • 0→1
    • Leadership
    • MVP